in-decide.com
【Shaping Collective Memory In Advertisements】
Aligning products with collective memory, like well-known characters, would help people to remember your products faster, in this case, Sentai.
Swipe Ranger is introduced, including six characters representing each series of products based on their colors and functions. To level up the plan, we sent out Swipe Ranger to visit different areas in Hong Kong physically, and attracted more public attention.
【Attract new customers by the sense of Humor】
Bring new vigor and vitality into Super Super Congee & Noodles to attract new segments of customers.
【Japanese Style in a local way】
Made in Japan is a key factor to attract local customers.
Mixing the Japanese Style (Blue, White Balance) with the local content or Hot Topics to attract the attention of the target audience.
【Creative Content for Social Media】
Numerous unhappy reasons can drive people’s feelings down and resonate a similar experience in the social media platforms. Meanwhile, participants of Ngong Ping 360 Christmas Chocolate Carnival can enjoy full happiness because of chocolate.
【The Synergy Effects brought by Social Media】
1+1 = 3 ?
Offline Marketing can bring firsthand experience to the audience, which makes it memorable. But meanwhile, the event’s venue is limiting and narrowing the information flow.
How about resolving with social media marketing? Promoting offline events to a broad base audience via social media can get our audience to check themselves in the events. Brought another tier of the audience to the event passively with the word-of-mouth & viral effects.
【Mining the Real Audience】To identify the real audience, we get back to basics. We went to the mall at different times, days and occasions and discovered that the core audience is PARENTS.
When was your last story time? Definitely when you were still a child, right? To create a comfort hub for our audience, we integrated fairy tales with the promotional messages of the mall as our contents. “It’s Story Time! “
【Seeping into Daily Life】
Considering a brand mainly selling travel products, how to build a closer relationship with your audience? Seeping into the audience’s daily life. We designed WhatsApp sticker pack for Samsonite, with the mascot and interesting festive greetings that allow everyone to share with friends and family. Increasing the exposure rate of your brand content in daily life, bury a seed in potential customer’s heart, so that they would instantly think of you when they need a travel product.
【Power You Up】
Presenting different moments requires electricity to perform the necessity of energy in GP Batteries.
【Glad makes you glad】
In any situation, the product of Glad can always support the audience. By providing some useful and interesting tips with the products, the audience can gain some useful information to deal with daily problems from the social media platform. It shows the importance of Glad of the audience in our daily life.
【Freedom of Birdie】
Birdie as a signature character, the free spirit of Birdie can perform in adapting to anybody or anything that achieves the brand attitude of “Freedom”.