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Social Media Management Digital Marketing Campaign Digital Media Buying & Analysis Influencer Marketing

SWIPE

【Shaping Collective Memory In Advertisements】

Aligning products with collective memory, like well-known characters, would help people to remember your products faster, in this case, Sentai.

Swipe Ranger is introduced, including six characters representing each series of products based on their colors and functions. To level up the plan, we sent out Swipe Ranger to visit different areas in Hong Kong physically, and attracted more public attention.

Categories
Social Media Management

IKEA

【Resonance leads to Engagement – IKEA】
Resonance is an essential key to engage your audiences. When your feeds share the same “wavelength” and values, the audiences would be willing to express opinions by tagging their friends or leaving comments on social media platforms.

IKEA, a well-known multinational furniture brand, always applies the personification techniques to evoke their emotions to interactions by linking the unique selling points of their products and particular cultures in different countries or areas.

Categories
Social Media Management Digital Marketing Campaign

IKEA – Meatball Support Merchandise

【Complicated relationship between celebrities】

Using IKEA’s popular soft toys as celebrities, to develop some associations in our daily life and create different conflicts and dissatisfaction of the character to enrich the whole relationship map. So, the audience would like to keep following the updated information about the campaign.

Categories
Social Media Management Digital Marketing Campaign

IKEA – CWB 30th Anniversary

【Time to Reflect Yourself in 30】
30 is kind of a middle-age which symbolizes a change in our life, same as IKEA CWB. So, suggesting should have some appropriate actions and words of being a 30 year old person to resonate with the audience who are getting 30 and past 30.

Categories
Social Media Management Digital Marketing Campaign

IKEA – 5th Anniversary

【Missing Doggy Golden】

Based on the missing of Golden to let the audience enhance their interest for further campaign details. Then, to figure out Golden visit IKEA Tsuen Wan and from Golden’s perspective to celebrate IKEA Tsuen Wan 5th Anniversary. 


Categories
Social Media Management

Super Super Congee & Noodles

【Attract new customers by the sense of Humor】

Bring new vigor and vitality into Super Super Congee & Noodles to attract new segments of customers.

Categories
Social Media Management

Mitsubishi Electric

【Japanese Style in a local way】

Made in Japan is a key factor to attract local customers.

Mixing the Japanese Style (Blue, White Balance) with the local content or Hot Topics to attract the attention of the target audience.

Categories
Social Media Management Digital Marketing Campaign

Ngong Ping 360

【Creative Content for Social Media】

Numerous unhappy reasons can drive people’s feelings down and resonate a similar experience in the social media platforms. Meanwhile, participants of Ngong Ping 360 Christmas Chocolate Carnival can enjoy full happiness because of chocolate.

Categories
Social Media Management Digital Marketing Campaign Events

T.O.P. This is Our Place

【The Synergy Effects brought by Social Media】
1+1 = 3 ?

Offline Marketing can bring firsthand experience to the audience, which makes it memorable. But meanwhile, the event’s venue is limiting and narrowing the information flow.

How about resolving with social media marketing? Promoting offline events to a broad base audience via social media can get our audience to check themselves in the events. Brought another tier of the audience to the event passively with the word-of-mouth & viral effects.

Categories
Digital Media Buying & Analysis

American Tourister

【Placement of Social Media Ads】
When is the last time you changed your social media ads? For each occasion, thematic campaign is set up, with specified offers and design. Choices of marketing platforms should also change depending on audience’s usage.

On our social media planning project for American Tourister, 20% of the sales came from Instagram. There is no constant formula that fits for all. To unlock new business opportunities, adjustments according to audience’s interests in terms of visuals, copies, format, etc. are necessary.