PopWalk

Social Media Management

【Mining the Real Audience】To identify the real audience, we get back to basics. We went to the mall at different times, days and occasions and discovered that the core audience is PARENTS.

When was your last story time? Definitely when you were still a child, right? To create a comfort hub for our audience, we integrated fairy tales with the promotional messages of the mall as our contents. “It’s Story Time! “