【Resonance leads to Engagement – IKEA】
Resonance is an essential key to engage your audiences. When your feeds share the same “wavelength” and values, the audiences would be willing to express opinions by tagging their friends or leaving comments on social media platforms.

IKEA, a well-known multinational furniture brand, always applies the personification techniques to evoke their emotions to interactions by linking the unique selling points of their products and particular cultures in different countries or areas.