【Welcome to B.Duck Universe!】
To develop an attractive IP, to guide the audience into the B.Duck universe. Meanwhile, bringing B.Duck into the reality by social media platform to interact with the audience.
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B. Duck
Archives: Portfolios
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Longchamp
【Interactions from Messenger Bot】
Want to increase interaction with your audience in a simple and cost-effective way? Messenger bot marketing can be utilised to create interactive games with your audience, by automating conversations for you 24/7.
The key is to generate a strong motive for the audience to comment. How often do you see posts of 12 zodiac signs online and wonder what it reveals about you? LongChamp chatbot (Messenger Bot) is formed with the concept of 12 zodiac signs, to tell the audience which product is the best for each sign.
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Calbee
【Calbee’s Social Media Marketing of Calbee】
Remind customers to taste/ to purchase Calbee’s products by our creative feeds.
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EF English Centers
【English in everywhere】
Introducing daily situations with simple English and following the ad-hoc news by teaching several phrases to express the importance of English in society.
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JobsDB
【Always Jobs Find People】
As a marketer, absolutely understand the difficulties of every worker. Through sharing different thoughts and dissatisfaction with the current working conditions in the social media platforms, to have resonance with the audience. When they come up with an idea that “I need to quit”, then JobsDB will be the best channel for them.
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Star Ferry X TO-FU Oyako
【To celebrate 125th anniversary – Event Marketing】
TO-FU Oyako! is one of Japan’s most popular characters in the toy world, created by the DEVILROBOTS based in TOKYO.
To Celebrate 125th anniversary, we launched a large poster of 100 TO-FU plus 25 customized TO-FU characters of Hong Kong fans to ride the ferry together.
Shin Kitai, the art director of DEVILROBOTS, and TO-FU Oyako are invited to celebrate together. Even single-songwriter Ho Pui showed up as a surprise guest to present a special stage to the public, these distinctive events brought the 125th Anniversary celebration to the highest.
【雞仔Truck感謝祭！從「衫」認識雞仔嘜，點止內衣咁簡單！】
Brand Extension – Standing out from the traditional mindset of underwear, we create a fascinating marketing campaign aimed to impress our existing and new (young) audience for Chicks. To reshape the brand’s personality and build brand loyalty, we invited a foreign model to be Chicks’ “fitting specialist”. This has become a hot topic spreading around on multiple social media platforms.