American Tourister

Digital Media Buying & Analysis

【Placement of Social Media Ads】
When is the last time you changed your social media ads? For each occasion, thematic campaign is set up, with specified offers and design. Choices of marketing platforms should also change depending on audience’s usage.

On our social media planning project for American Tourister, 20% of the sales came from Instagram. There is no constant formula that fits for all. To unlock new business opportunities, adjustments according to audience’s interests in terms of visuals, copies, format, etc. are necessary.